Senior Digital Marketing Manager Direct to Consumer (DTC) UK Job ...

This is a great opportunity for a proven direct to consumer Senior Digital Marketing Manager to lead a small team to develop and deliver the DTC digital strategy for the UK.

Main Accountabilities:

Strategy and Best Practise

? Develop and lead the DTC Digital strategy, ensuring this is in line with overall multi-channel and brand strategy.
? Manage the Digital team to deliver all aspects of traffic generation, online customer experience, conversion and performance.
? Develop a ?best in class? e-commerce site, drawing on the latest digital techniques and technologies and benchmarking against both competitors and industry leaders in the digital field.
? Act as a digital guardian for DTC; delivering expertise and guidance to the wider team and business. Continuously identifying market opportunities to test and deliver commercial growth, web development and generation of quality traffic.

Online Marketing

? Utilise, develop and drive forward all online marketing tools including PPC, affiliates, retargeting, display, social media, mobile, SEO, and partnerships.
? Work with external agencies to identify opportunities and drive appropriate cost effective growth strategies.

Web Management and Customer Journey

? Use digital marketing to maximise customer engagement and conversion.
? Full ownership of content for DTC, associated sites.
? Champion the customer journey and the usability of the DTC sites.
? Manage the web as a commercial channel for leads, revenue, transactional sales and drive the site to deliver a best in class customer experience.
? Focus on lead capture and conversion through effective integration with CRM and other business systems, promoting best practice.
? Ensure alignment to, and optimisation of, the multichannel journey across the whole brand, liaising with creative and marketing teams.
? Lead the focus on KPI ? conversion, ROI, Cost Per lead (CPL), Cost Per Acquisition (CPA)and Effective Revenue Share (ERS) by channel.

IT and Development

? Drive the development strategy for DTC and all associated sites from an IT, release schedule and build perspective.
? Lead and manage the relationship with IT to deliver the best in class DTC sites in terms of customer journey, usability and purchasing.
? Leading cross functional teams and projects across the business including; Customer Services, Programme Heads, IT, US E Business teams to deliver strategy and programmes aligned to business objectives.

Managerial Responsibilities

? Management of a small team to support the development and execution of marketing and campaigns.
? Manage a substantial P&L budget requiring forecasting and accurate reporting on a regular basis.
? Accountability for Ecommerce KPI?s to meet defined targets and annual strategic plans.

Position Requirements
? Proven Experience of managing a Digital Team.
? Understanding and experience in IT and Web Development
? Project Management of large Multi Functional Digital Projects
? Ability to manage ambiguity
? Leading and developing integrated marketing campaigns
? P&L responsibility
? First class stakeholder management experience and skill.
? Leadership
? Ability to make decisions in a changing environment and anticipate future needs

About Us
With more than 40 million clients in over 160 countries and jurisdictions around the globe, AIG is truly a world leader in insurance. But AIG isn?t just a big company - it's a unique one. Our culture derives from our entrepreneurial roots and pioneering spirit. It is this spirit that drives us to help our clients create success: answering their insurance needs today, and anticipating tomorrows. Our emphasis on early responsibility and personal development genuinely enables talented people to take their career almost anywhere they want to go. We have some very ambitious plans for the future. If you share our passion for customer service and are ready to go the extra mile, you can be central to making them happen.

At AIG Europe we are fully committed to developing a culture that embraces individuals' differences and for us the essence of diversity is respecting and valuing these differences. We are passionate about creating an environment where all employees can fully realise their potential and where the company will continue to flourish with the opportunity that our approach to diversity offers.

Requisition #: 79596

Source: http://jobs.insurancesalesweb.com/c/job.cfm?site_id=1636&jb=11915380

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